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Sunday, September 26, 2010

Coke- When a company is bigger than its name



 There are times when we all say at one time or another 'I am never buying a product from X company again".  This self-declared 'boycott' which very often is temporary and fleeting in consumers, can be based on anything from the price of a product or service going up to geopolitical and environmental factors.  Whether one does choose to avoid giving a company one's hard earned money, this point must be stated and restated- large corporations make and manufacture more products than one can imagine.

Sometimes a person thinks he/she is buying a competitor's product and its really still owned by the company he/she is boycotting.  It is because of such product diversity that companies are immune from feeling any financial affects of boycotts unless well organized and publicized. 

Today's example is Coca Cola.  I am not suggesting or advocating boycott them, but if for whatever reason, the reader has their own personal grudges and felt inclined to boycott, understand you'll need to be avoiding far more beverages than simply Coke and Diet Coke.

From the Coca Cola website:  "With a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, our variety spans the globe."

I will not list all 3,300 products obviously..  but here is a list of well known beverages that most may not know Coca Cola makes/distributes (This list skips obvious drinks like Cherry Coke, Coke Zero...)

A&W root beer
Bacardi mixers
Barq's root beer
Canada Dry ginger ale & seltzer
Crush orange soda
Dannon (spring water & yogurt)
Dasani mineral water
Fanta
Fresca  (yes, they still make this)
Frutopia
Fuze- Healthy Infusions
Godiva Belgian Blends ice coffee
Hi-C juices
Mello-Yello
Minute Maid (orange & other juices)
Mr. Pibb
Nestea Iced Teas
Powerade sports drinks
Schweppes ginger ale & seltzer
Seagrams alcohol beverages
'Simply' - juices
Sprite
Tab

The list is far more detailed but these brands would be most recognizable to American consumers.  Its important to know who makes what at the very least because it makes us more informed consumers.

Full list:  http://www.thecoca-colacompany.com/brands/product_list_a.html

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