I thought of this when I read the following article--
Latest airfare increase fails over weekend (AP) -- "The airlines' latest effort to broadly raise U.S. fares by $10 per round trip has crumbled as discount carriers like Southwest decided not to raise their prices. After several successful price increases from December through February, two efforts to raise fares this month have died, raising questions about how much consumers are willing to pay for travel."
"United and Continental started the push for another fare increase last week and were joined by Delta, American and US Airways. But low-cost airlines never went along... The price hike began to unravel when Delta and American rolled back the increase on some routes... United and Continental then gave up and canceled the increases on Saturday."
"Domestic price increases will be harder to push through unless they are supported by low-cost airlines -- Southwest, JetBlue, AirTran and Frontier. Southwest, which carries the most U.S. passengers and plays a key role in setting fares for the industry, might just be biding its time until Easter... Southwest often prefers to raise fares over 3-day weekends to limit press coverage."
~ Airlines want to raise prices of tickets in the worst way.. They want to say its due to higher gas prices or higher this or that.. truth is, they just want to raise ticket prices because they wish to.