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Friday, September 16, 2011

When a truck ad goes "Political"

Normally I can't stand TV commercials-- doesn't matter the product, they are Irritating!  99.9% of them are juvenile, silly, over-the-top and annoying.

But today I found a commercial I thought was well, pretty cool.

It was a commercial for Ford and while I am not endorsing the the brand or the company (Personally, the only time I've ever driven a Ford is when it was provided at a car-rental place) I did love the particular overt political anti-bailout message it presented.

From US News:  "America is still fighting over President Obama's costly bailout of Chrysler and General Motors. Especially the owners of Ford, the only member of Detroit's "Big Three" who rejected the government dole and emerged perfectly healthy.  In its most political ad in the so-called "Drive One" ads where real drivers are thrust before cameras to explain why they picked Ford, a real Ford F-150 pick-up driver is featured.

His name is Chris. After he sits down the "reporters" bark "Chris, Chris." One asks him to explain why "was buying American important to you."

Sitting and looking sincere and serious, Chris says: "I wasn't going to buy another car that was bailed out by our government. I was going to buy from a manufacturer that's standing on their own: win, lose, or draw. That's what America is about is taking the chance to succeed and understanding when you fail that you gotta' pick yourself up and go back to work. Ford is that company for me."

A Ford spokeswoman confirmed that Chris is an actual Ford owner and that those are his real words (the ad series is all unscripted).  According to a government report, taxpayers will lose $14 billion in the bailout.""

Yes-- and yet keep paying higher prices to buy vehicles.  Because I don't want to place a 30sec commercial on my blog,  I will provide a link instead for you to view the ad if it interests you:

http://www.usnews.com/news/blogs/washington-whispers/2011/09/16/ford-tv-ad-slams-obama-auto-bailouts

Maybe there's some hope for ad agencies after all... and America.

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