Market goes up-- then its 'Yay'! If it goes down, its called 'profit taking' which is 'Yay!' And if it goes down too much, the Bearded Bastard, Bernanke will calm things with words as meaningless and hollow as a cheating spouse saying he/she loves you...
So today we're going to address a more fun topic: Summer Movies.
The simple answer of course is money and usually about kids with disposable income who enjoy going to the theater to see the same films over and over...
The more detailed answer involves Lots O' Lots of money...
We're going to focus on the films of Adam Sandler in this post.
He's made an extremely good living, has a very loyal and devoted following of both friends in the industry (which is so rare)and fans who will attend his films...
And what is a bigger rarity in Hollywood. he is someone very content in his own skin.
The man has no illusions or desires to win Oscars or be a critical darling.
He enjoys what he does, and of course does it repetitively and makes lots of money for himself and others doing it..
In 2010, a truly terrible film called 'Grown Ups' was made-- it had a big cast of former SNL stars including Chris Rock, David Spade and Kevin James who Sandler are good friends with and has produced pretty much all the films they've ever starred in via his 'Happy Madison' production company.
It was directed by Dennis Dugan who has overall directed Sandler a whopping 8 times!
The film cost $80 million to make and on RottenTomatoes.com's critical review score, it earned 10% meaning only 16 of 162 professional movie reviewers found anything even remotely positive to say..
So how much did the film make? Must have bombed, right?
So a sequel was made.. even worse than the original according to critics who only 6% of them could find a kind word for..
Now that must have been a complete box office disaster huh?
Now here's some perspective of how successful that figure is... We admit we enjoy most of Sandler's silly, sophomoric films but do wish he'd not be afraid to expand into more adult or serious fare...
One can't play Peter Pan-like characters forever you'd think...
So we looked up the box office totals of previous films Sandler starred in with a more mature or serious side.. Let's compare it to Grown Ups 2 after one week in theaters:
It was a pretty good film and not typical Sandler fare...
In 11 weeks of release, it made worldwide $24.6 million
We admit it was a hard movie to watch at times but more because of the subject matter obviously. It was actually well acted..
After a 6 week release window, the film made $22 million globally.
So which Sandler do audiences wish to see: the eternal 12 year old spirit in the body of an adult man or a true adult dealing with sincere adult issues?
Not a difficult answer..
Grown Ups 2 made more in 6 days than his two serious ventures made combined in many many weeks of release...
This year Disney released 'The Lone Ranger' with Johnny Depp.. Worldwide its grossed $122 million in 14 days of release.. Problem for Disney is the film cost $215 million to make.
The year before, Disney released a blockbuster film called 'John Carter'.. Domestically it took in $73 million... The film cost $250 million to make...
So you can see why Sandler is so beloved by the studios. He possesses something few others in the film business have-- longevity i.e. a track record of success and a loyal core audience of supporters.
Sandler's remake of 'The Longest Yard' made $190 million worldwide.. the Disney film 'Bedtime Stories' made $212 million and last year's animated film 'Hotel Transylvania' grossed $346 million worldwide..
The profit Sandler's films generate helps keep Sony and Columbia Studios from completely folding up after investing in box office duds and to allow them to experiment with serious, quality films especially around Oscar times; the 'prestige pictures' that often lose a lot of money...
Studios give what the public wants.. Especially during the summer time people want silliness and escape..
And you can love or loathe Sandler's work but you must acknowledge and understand he's extremely important to the survival and success of the film industry..
So expect a 'Grown Ups 3' to be released in 2016
Whether it's good or a bad thing... that's your call.