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Thursday, October 8, 2015

The Big Sham: NFL and Pink October

I love watching NFL football but I have to admit I hate watching it in October

Its not because my favorite football team is already an embarrassment with little shot at playoffs, this year being as such like most others..

No, I deeply hate and despise all the pink on all the uniforms

Specifically the NFL's attachment to breast cancer awareness, using the pink to sell all that merchandise to the unsuspecting.

Its not so much that the act is pathetic pandering and a courting to a gender (women) that historically haven't given two figs about who wins between the Redskins or Red Savages vs Blackskins or Foreskins

And its not that I don't care about breast cancer..  I sincerely do.
Its just that NFL's 'Pink October' does not really raise money for cancer research yet dupes millions upon millions into believing that it does.

The month-long campaign that paints everything from player's shoes to fields to penalty flags pink, doesn't actually result in a single dollar donated to breast cancer research..

Not a penny

This is how it works: The NFL donates proceeds from its awareness campaign, auctions, and the NFL Shop to the American Cancer Society (ACS), which in turns uses that money to increase awareness, education, and screenings for women over 40.

Zero goes to actual Research i.e. finding the cause or the cure.

The NFL advises women have their breasts screened.   How noble..   Problem is that it is not a screening mammography that saves lives  It is diagnostic mammography, and yes there is a difference.
Screening mammography has no overall impact on survival rates of women with the disease. 

The most substantive mammography research, a study that followed 100,000 women for 25 years, concluded that annual screening does not result in a reduction in breast cancer specific mortality for women over 40 in any way that goes beyond physical examination

Plus, in all honesty, why the hell are women getting health advise from a sports league that is dealing with concussion lawsuits by dozens of former NFL players who can't function normal lives due to all the head on head trauma??

Another thing people who buy the pink merchandise don't know or realize is that the league or sponsor affiliates may have set up donation caps.
For instance, in 2010, Reebok set a $750,000 cap on their contribution to the Avon Breast Cancer Crusade regardless of how many of their pink-ribboned products were sold. 

So Reebok could brag it sold say $5-10 million in merchandise for the 'cause' and really have pocketed most of the amount..  There was no way for the consumers to know there was a donation limit or/and if that limit had already been met

Also some people believe if you buy a NFL pink jersey for $100, the $100 goes to the fight against breast cancer..  Nope!

If you're buying any pink products from the official shop, the wholesaler, distributor, and retailer gives Zero percent of their shares to cancer charities.  
Unlike some companies that spell out on the tag exactly what percentage of your purchase goes to charity, you have no way of knowing with NFL branded merchandise.

The NFL takes a 25% royalty from the wholesale price (1/2 retail) then donates 90% of that royalty to American Cancer Society.

In other words, for every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society (ACS) and the NFL keeps the rest. 

The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50.0%), which is often the NFL and the individual teams i.e. into pockets of billionaire team owners
In the end, after everybody has taken their cut, only 8.01% of money spent on pink NFL merchandise is actually going towards cancer research.  ($8 per $100 spent)

In fact, the NFL's claim of 100% proceeds from auction and 100% proceeds from retail has translated to an average of just $1.1 million every year since they partnered with the American Cancer Society back in 2008. 

That's less than .01% of the approximately $10 billion the league made in revenue last year, and almost 5x Less than what ACS' other partners, such as Walgreens, manage to donate to the same program—a program that, again, gives zero dollars to cancer research.
If you want to sincerely use your money to fight breast cancer, donate directly to the source..  There are many sincere and legitimate charities out there working to find an actual cure

Buying that NFL visor hat with the pink brim?  You're only enriching Nike and the NFL merchandising

But really nothing about the NFL should shock or surprise.. its a business

And if they can ONLY celebrate and honor the US military veteran because the Pentagon is paying them to do so, they're sure as shitzu not going to go out of their way to make women aware of the dangers of breast cancer for free, are they?